Creativity and Marketing: Interview With Marie Taillard

Creativity and Marketing: Interview With Marie Taillard

In this interview Dr. Taillard discusses her interest and ongoing research in the areas of marketing, consumer behaviour and creativity. She considers how academic training can be applied to a business context and describes the newly formed Creativity Marketing Centre at ESCP Europe. Exploring the m...

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Bibliographic Details
Main Authors: Marie Taillard, Vlad Glăveanu
Format: Article
Language:English
Published: PsychOpen GOLD/ Leibniz Institute for Psychology 2012-11-01
Series:Europe's Journal of Psychology
Online Access:http://ejop.psychopen.eu/article/view/556

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