Compensatory Consumption:
In recent years, research focusing on consumer reactions to threats due to self-discrepancy has received growing academic interest. These threats and consumer reactions are discussed in terms of compensatory consumption in consumer research. A synthesis of the findings in a review of studies on comp...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2022-09-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/42/2/42_2022.047/_html/-char/en |