The “Survival Pending Revolution” COVID-19 vaccination campaign: an example of critical communication theory in action

IntroductionWe carried out a two-phase, qualitative evaluation of a novel public health campaign to promote COVID-19 vaccination among youth and young adults of color (YOC), called Survival Pending Revolution. The campaign, commissioned by California's Department of Public Health, was created b...

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Bibliographic Details
Main Authors: Dean Schillinger, Gabriel Cortez, Michelle Lee
Format: Article
Language:English
Published: Frontiers Media S.A. 2023-06-01
Series:Frontiers in Public Health
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpubh.2023.1134104/full