Digital way to increase consumer purchase intention for local fashion products in developing country

This study aims to overview how local fashion products in developing countries can increase consumer purchase intentions for their products digitally. Apply a quantitative approach with online data collected from 100 respondents through a questionnaire that was distributed to those who had been sel...

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Bibliographic Details
Main Authors: Ira Valentina Silalahi, Ratih Hurriyati, Agus Rahayu, Vanessa Gaffar, Lili Adi Wibowo, Puspo Dewi Dirgantari, Lia Warlina
Format: Article
Language:English
Published: IEECA 2022-11-01
Series:Journal of Eastern European and Central Asian Research
Subjects:
Online Access:https://ieeca.org/journal/index.php/JEECAR/article/view/1070