Digital marketing in public institutions of culture and art in the Republic of Serbia

Social networks represent an indispensable aspect of digital marketing in modern business. Institutions of culture and art face daily challenges in order to offer the audience interesting content, which is the core of communication and promotion on digital platforms. Presence and activity on social...

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Bibliographic Details
Main Authors: Savić Danijel D., Popović-Šević Nevenka J.
Format: Article
Language:English
Published: Institute of Serbian Culture Priština, Leposavić 2022-01-01
Series:Baština
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/0353-9008/2022/0353-90082257507S.pdf