FACTORS AFFECTING INVESTOR’S DECISION-MAKING IN SMALL AND MEDIUM ENTERPRISES IN PAKISTAN

ABSTRACT   Purpose - The purpose of this study is to examine the impact of financial literacy on the investment decisions of the SME’s investors in Pakistan.

Bibliographic Details
Main Authors: Ansar Ali Khan Ansar, Muhammad Qasim Shabbir Qasim, Muhammad Khalique Khalique
Format: Article
Language:English
Published: National University of Sciences and Technology, Islamabad 2022-08-01
Series:NUST Business Review
Subjects:
Online Access:https://nbr.nust.edu.pk/index.php/nbr/article/view/38