Two-way symmetrical communication and interactivity on the web: a case study of two South African non-governmental organisations
Practitioners who use the internet as part of their public relations efforts often still do not apply the interactive features to their fullest potential. This article is based on a study that aimed to address the void in public relations research as far as the application of new communication tech...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of the Free State
2003-06-01
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| Series: | Acta Academica |
| Online Access: | http://196.255.246.28/index.php/aa/article/view/780 |