Myles Brand’s College Sports Sustainability: “Amateurism”, Finances, and Institutional Balance

As NCAA President, Myles Brand championed three major college sports initiatives: academic integrity, diversity, and sustainability. This paper is about the last. The first step is to distill the elements of college sports that Brand identified repeatedly in his documents and speeches on sustainabi...

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Bibliographic Details
Main Author: Rodney Fort
Format: Article
Language:English
Published: University of Kansas Libraries 2021-12-01
Series:Journal of Intercollegiate Sport
Online Access:https://journals.ku.edu/jis/article/view/15639