Political Branding: The use of campaign color as symbolism of platforms among the presidential candidates in the 2022 elections
In a very complex nature of politics, color serves as a low-level heuristic for voters, especially the use of campaign color as a symbolism of platforms. This study sought to determine the level of agreement on the universal meaning of the different colors chosen by the Presidential candidates durin...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Estadual de Alagoas
2024-03-01
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| Series: | Diversitas Journal |
| Subjects: | |
| Online Access: | https://diversitasjournal.com.br/diversitas_journal/article/view/2831 |