The role of user adaptation and trust in understanding continuance intention towards mobile shopping: An extended expectation-confirmation model
With the rapid growth and intense competition of the mobile commerce market, mobile vendors consider retaining current users and facilitating them to continue shopping as vital to sustain profitability and development. This study investigates the influence of trust and perceived usefulness on contin...
| 主要な著者: | , |
|---|---|
| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
Taylor & Francis Group
2021-01-01
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| シリーズ: | Cogent Business & Management |
| 主題: | |
| オンライン･アクセス: | http://dx.doi.org/10.1080/23311975.2021.1980248 |