A local destination story for the restoration of the destination image affected by Covid-19 crisis: evidence from Indonesia
The study investigates the impact of the narrative engagement mechanism on destination image and tourist behaviour during the Covid-19 crisis. This study used primary data collected from 390 respondents via a scenario-based survey. The results show that the authenticity, conciseness, and reversal of...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Elsevier
2022-06-01
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Series: | Heliyon |
Subjects: | |
Online Access: | http://www.sciencedirect.com/science/article/pii/S2405844022010726 |