A local destination story for the restoration of the destination image affected by Covid-19 crisis: evidence from Indonesia

A local destination story for the restoration of the destination image affected by Covid-19 crisis: evidence from Indonesia

The study investigates the impact of the narrative engagement mechanism on destination image and tourist behaviour during the Covid-19 crisis. This study used primary data collected from 390 respondents via a scenario-based survey. The results show that the authenticity, conciseness, and reversal of...

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Bibliographic Details
Main Authors: Fatimah Abdillah, Adi Zakaria Afiff, Sri Rahayu Hijrah Hati, Asnan Furinto
Format: Article
Language:English
Published: Elsevier 2022-06-01
Series:Heliyon
Subjects:
Covid-19 crisis
Destination story
Narrative engagement
Destination image
Behavioural intention
Online Access:http://www.sciencedirect.com/science/article/pii/S2405844022010726

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