Drivers of augmented reality shopping adoption for high-involvement products in South Africa
Background: Online shopping has revolutionised the way we buy products, providing convenience and accessibility. However, one of the challenges of online shopping has been the inability to physically try products before making a purchase. This limitation led to the emergence of online augmented real...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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AOSIS
2025-01-01
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| Series: | South African Journal of Information Management |
| Subjects: | |
| Online Access: | https://sajim.co.za/index.php/sajim/article/view/1924 |