Quantitative analysis of growth opportunities and profitability based on Blue Ocean strategy

Companies for survival and the presence of strong and innovative strategies are needed in the global market, thus to achieve profitable growth opportunities and create new blue ocean. Blue ocean Created of red ocean weakness (focusing too much on competition and lack of attention to the creation of...

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Bibliographic Details
Main Authors: Hamid Shabandarzadeh, Mohammadhossein Kabgani
Format: Article
Language:fas
Published: University of Tehran 2016-03-01
Series:‫مدیریت بازرگانی
Subjects:
Online Access:https://jibm.ut.ac.ir/article_57533_b50ad06d640daaefe0ac5d7a5e4364f0.pdf