Quantitative analysis of growth opportunities and profitability based on Blue Ocean strategy
Companies for survival and the presence of strong and innovative strategies are needed in the global market, thus to achieve profitable growth opportunities and create new blue ocean. Blue ocean Created of red ocean weakness (focusing too much on competition and lack of attention to the creation of...
Main Authors: | , |
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Format: | Article |
Language: | fas |
Published: |
University of Tehran
2016-03-01
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Series: | مدیریت بازرگانی |
Subjects: | |
Online Access: | https://jibm.ut.ac.ir/article_57533_b50ad06d640daaefe0ac5d7a5e4364f0.pdf |