Rural E-marketing in Iran; Modeling villagers' intention and clustering rural regions
The rural population of Iran has a serious need for ICT application to launch e-marketing in order to increase employment. The important point is that most villagers are small holders, and an e-marketing model should be proposed which is adopted and can be operationalized. Therefore, the purpose of...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2021-03-01
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| Series: | Information Processing in Agriculture |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2214317319301866 |