Wacana Drama Korea dalam Iklan Sprite Versi “Kenyataan Gak Kayak Drama Korea”
The development of the Hallyu, or Korean Wave, has an impact on product advertising in Indonesia, which uses many actors and discourses brought from Korean culture.Starting from this it turns out that growing questions about the possibility of Korean Wave can shape new consumption interests and beha...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Institut Seni Indonesia Surakarta
2020-03-01
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| Series: | Dewa Ruci: Jurnal Pengkajian dan Penciptaan Seni |
| Subjects: | |
| Online Access: | https://jurnal.isi-ska.ac.id/index.php/dewaruci/article/view/2705 |