Subjective or objective: How the style of text in computational advertising influences consumer behaviors?
In the era of computational advertising, advertising effectiveness can be measured by different metrics at different stages of the sales funnel. In the upper funnel, the click-through rate (CTR, the rate of click per impression) represents the attractiveness of the advertising; the conversion rate (...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
KeAi Communications Co. Ltd.
2022-01-01
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| Series: | Fundamental Research |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2667325821002168 |