Purchase decision and purchase delay of hedonic and utilitarian products in the face of time pressure and multiplicity of options

Purchase decision and purchase delay of hedonic and utilitarian products in the face of time pressure and multiplicity of options

Purpose – Time pressure may change how people behave. The multiplicity of options and the nature of the products, hedonic or utilitarian, might increase the complexity of the choice and alter the effects of time pressure. Combining both factors, the purpose of this paper is to verify the moderating...

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Bibliographic Details
Main Authors: Kenny Basso, Caroline da Costa Duschitz, Cassandra Marcon Giacomazzi, Monique Sonego, Carlos Alberto Vargas Rossi, Danúbia Reck
Format: Article
Language:Portuguese
Published: Emerald Publishing 2019-05-01
Series:REGE Revista de Gestão
Subjects:
purchase decision
choice overload
hedonic products
purchase delay
time pressure
utilitarian products
Online Access:https://www.emerald.com/insight/content/doi/10.1108/REGE-01-2018-0022/full/pdf?title=purchase-decision-and-purchase-delay-of-hedonic-and-utilitarian-products-in-the-face-of-time-pressure-and-multiplicity-of-options

Internet

https://www.emerald.com/insight/content/doi/10.1108/REGE-01-2018-0022/full/pdf?title=purchase-decision-and-purchase-delay-of-hedonic-and-utilitarian-products-in-the-face-of-time-pressure-and-multiplicity-of-options

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