Estrategias comunicativas en Facebook: personalización y construcción de comunidad en las elecciones de 2016 en España
Social media have become fundamental platforms of influence during election periods. They are forums where politicians promote their agendas and programs, encourage mobilisation, and call on the public to vote, although they rarely engage in dialogue with citizens. The...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad CEU San Pablo
2020-06-01
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| Series: | Doxa Comunicación |
| Subjects: | |
| Online Access: | https://repositorioinstitucional.ceu.es/bitstream/10637/10843/1/es_m3_stamped.pdf |