Formal and Informal Communication Channels in Creating Corporate Brand Image and Preference
This study analyzes the effect that various communication channels have on corporate brand image creation among potential employees. Empirical data was collected by a survey conducted on a sample of 370 graduate students. The results revealed that more than ¾ of potential employees learn about the s...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2011-06-01
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| Series: | Tržište |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/110469 |