EFFECTS OF SERVICE QUALITY, VALUE PERCEPTION AND LOYALTY ON CUSTOMER SATISFACTION: CASE OF A LOCAL RESTAURANT IN SOUTH BANDUNG, INDONESIA

EFFECTS OF SERVICE QUALITY, VALUE PERCEPTION AND LOYALTY ON CUSTOMER SATISFACTION: CASE OF A LOCAL RESTAURANT IN SOUTH BANDUNG, INDONESIA

This study aims to determine how the Effect of Service Quality and Value Perception on Customer Loyalty through Customer Satisfaction as an intervening variable both partially and simultaneously. The method used in this research is descriptive and causality using quantitative methods involving 100 r...

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Bibliographic Details
Main Authors: Putu Nina Madiawati, Mahir Pradana, Sarah Miranda
Format: Article
Language:English
Published: Universitas Padjadjaran 2021-03-01
Series:Jurnal Bisnis dan Manajemen
Subjects:
service quality
value perception
customer satisfaction
customer loyalty
Online Access:http://journal.feb.unpad.ac.id/index.php/jbm/article/view/489

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