An analysis of social media marketing of indigenous construction firms in Nigeria: A tool for sustainable growth
Indigenous construction firms in Nigeria operate in one of the harshest economic climates while competing with their foreign counterparts. ICFs require strategic and innovative marketing skills in selling their products and services to current and prospective clients. The paper examined the use of s...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Massey University
2018-12-01
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| Series: | International Journal of Construction Supply Chain Management |
| Subjects: | |
| Online Access: | http://www.ijcscm.com/sites/default/files/issue/nid-40580/afolabi_1549227685.pdf |