Literature Review – Development of a model to promote and measure inspiration in online shops
The aim of this article is to become an overview of how users can be inspired to search around in online webshops. For this it is necessary to have an insight into the inspiration research. This provides a number of factors that could have an impact. It seems sensible to trigger motivation, transcen...
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| Format: | Article |
| Language: | English |
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Sprint Investify
2020-10-01
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| Series: | Expert Journal of Marketing |
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| Online Access: | http://marketing.expertjournals.com/23446773-809/ |