Predicting the Intention and Purchase of Health Insurance Among Malaysian Working Adults
This study explored the effects of insurance literacy, perceived usefulness, attitude toward health insurance, subjective norm, and perceived behavioral control on the intention to purchase and the actual purchase of health insurance among working adults in Malaysia. This quantitative study adopted...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2021-11-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440211061373 |