IMPACT OF PANDEMIC COVID-19 ON CONSUMER PURCHASE INTENTION: EMPIRICAL STUDY FROM INDONESIA
The Covid-19 pandemic has caused an economic recession in many countries around the world. The economy has contracted with reduced customer demand due to the policy of large-scale social applications in Indonesia. This study aims to analyze consumer preferences from the demand-side side of several...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Institut Pertanian Bogor
2023-01-01
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| Series: | Jurnal Ilmu Keluarga dan Konsumen |
| Subjects: | |
| Online Access: | https://jurnal.ipb.ac.id/index.php/jikk/article/view/42482 |