The metaverse and sustainability as drivers revolutionizing customer experience in the food industry

The metaverse’s rapid emergence as a key focus in modern discussions on innovation is driving a transformation in customer experience strategies. Fueled by evolving consumer demands for sustainability, companies of food industry are actively integrating metaverse innovations into their customer enga...

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Bibliographic Details
Main Authors: Kulova Ivelina, Nikolova-Alexieva Valentina, Paskalev Radi
Format: Article
Language:English
Published: EDP Sciences 2024-01-01
Series:BIO Web of Conferences
Subjects:
Online Access:https://www.bio-conferences.org/articles/bioconf/pdf/2024/21/bioconf_foset2023_04009.pdf