Supporting Industrial Implementation of R&D Results with Commercialisation Models
The paper aims to present commercialisation models for advanced technologies and services which can be applied in an R&D organisation. Against the background of the literature review on theoretical and practically verified commercialisation models, and marketing strategies and tools, the authors...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2022-06-01
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| Series: | Engineering Management in Production and Services |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/emj-2022-0016 |