ADVERTISING AND MARKETING STRATEGY OF THE COMPANY AS THE TOOL FOR MEDIA BRAND VALUE MANAGEMENT
The purpose of research is to determine the correlation between the formation of the company’s advertising policy and its brand value. The data of CTC Company was used for the analysis. The study focuses on the brand as an intangible asset of the company. The object of the research is the tools for...
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| Format: | Article |
| Language: | English |
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Kemerovo State University
2015-06-01
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| Series: | Вестник Кемеровского государственного университета |
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| Online Access: | https://vestnik.kemsu.ru/jour/article/view/1613 |