Narration Based On Corporate Social Responsibility (CSR) Advertisement: The Projection and Story
Advertising plays an important role in narrating the social side of a company which is often referred to as Corporate Social Responsibility (CSR). Corporate social campaigns are often seen as dubious, however, audiences as individuals interpret advertisements based on their values and experiences. T...
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| Format: | Article |
| Language: | English |
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Petra Christian University
2020-07-01
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| Series: | Nirmana |
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