Exploration of Strategies for Improving Brand Competitiveness of Agricultural Products in the Context of Digitization
Brand competitiveness of agricultural products has become an important source of agricultural production development. This paper proposes the source and generation mechanism of brand competitiveness through the analysis of brand equity differences, combined with enterprise and consumer levels. Based...
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| Format: | Article |
| Language: | English |
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Sciendo
2024-01-01
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| Series: | Applied Mathematics and Nonlinear Sciences |
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| Online Access: | https://doi.org/10.2478/amns.2023.2.01289 |