The effect of overall service quality on customer satisfaction: The moderating role of travel experience
The purpose of this study is to explore the relationship between overall service quality and customer satisfaction, further, this relationship is examined in terms of travel experience as a moderator. The study mainly focuses on eco-tourism and collected data from tourists travelling to China. Conve...
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| Format: | Article |
| Language: | English |
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Lodz University Press
2023-09-01
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| Series: | Tourism |
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| Online Access: | https://czasopisma.uni.lodz.pl/tourism/article/view/12513 |