Wpływ social mediów na zachowania konsumenckie osób w grupie 55+

The process of aging of the societies in highly developed countries entails a lot of consequences concerning economic, social, political and cultural aspects. It influences the quality of life and its material dimension perceived by the people belonging to the senior group. It is reflected in the...

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Bibliographic Details
Main Authors: Bogdan Gregor, Dominika Kaczorowska-Spychalska
Format: Article
Language:English
Published: Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego 2016-06-01
Series:Problemy Zarządzania
Subjects:
Online Access:https://pz.wz.uw.edu.pl/resources/html/article/details?id=169838