Marketing Research Projects
The purpose of this special issue is to introduce several research results from JMAC marketing research projects. This issue contains five papers among 31 research projects (shown in Figure 1): “Industry Innovation and Brand-Mode Shift”, “Presence and Prospects of CMOs in Japanese Corporations: How...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2019-06-01
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| Series: | Maketingu Janaru |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/39/1/39_2019.021/_html/-char/en |