IMPACT ANALYSIS OF DIGITAL MARKETING: AN INDIAN PERSPECTIVE
The increasing use of digital media by consumers, companies utilizes digital marketing to outreach their market segments. The purpose of this study is to determine marketing strategies commonly utilized in digital communication and identify the preferred by consumers which influences decision making...
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| Format: | Article |
| Language: | English |
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Petra Christian University
2020-09-01
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| Series: | Jurnal Manajemen dan Wirausaha |
| Subjects: |