Innovative Marketing Strategies for the Development of Tourism in Romania

The development and implementation of a strategic plan can be seen as the most important activities undertaken in any business or by any public or private sector organization. Strategic decisions are the key decisions that must be made by any organization; and a number of more detailed operational d...

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Bibliographic Details
Main Authors: Alexandra Popa, Alina-Elena Ionascu, Dana Nicoleta Domolescu
Format: Article
Language:English
Published: Ovidius University Press 2021-01-01
Series:Ovidius University Annals: Economic Sciences Series
Subjects:
Online Access:https://stec.univ-ovidius.ro/html/anale/RO/2021-2/Section%204/42.pdf