A benchmarking approach to the situation and topics in CSR reports of Hungarian corporations

Nowadays Corporate Social Responsibility (CSR) is not only one of main keys of corporate success; it is rather its essential requirement or survival issue. CSR strategy has to be integrated and harmonized with the global corporate strategy to realise its advantages. On this basis a research was con...

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Bibliographic Details
Main Authors: István Piskóti, Noémi Hajdú
Format: Article
Language:English
Published: Research Group on Marketing and Operative Research 2014-08-01
Series:Responsibility and Sustainability
Subjects:
Online Access:https://responsibility-sustainability.org/index.php/R-S/article/view/31