A benchmarking approach to the situation and topics in CSR reports of Hungarian corporations
Nowadays Corporate Social Responsibility (CSR) is not only one of main keys of corporate success; it is rather its essential requirement or survival issue. CSR strategy has to be integrated and harmonized with the global corporate strategy to realise its advantages. On this basis a research was con...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Research Group on Marketing and Operative Research
2014-08-01
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| Series: | Responsibility and Sustainability |
| Subjects: | |
| Online Access: | https://responsibility-sustainability.org/index.php/R-S/article/view/31 |
| _version_ | 1811247369627369472 |
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| author | István Piskóti Noémi Hajdú |
| author_facet | István Piskóti Noémi Hajdú |
| author_sort | István Piskóti |
| collection | DOAJ |
| description |
Nowadays Corporate Social Responsibility (CSR) is not only one of main keys of corporate success; it is rather its essential requirement or survival issue. CSR strategy has to be integrated and harmonized with the global corporate strategy to realise its advantages. On this basis a research was conducted on the evolution of the concept and definition as well as on the top 10 CSR trends for 2013. Benchmarking appeared as a consequent system to evaluate companies’ CSR contributions towards the economy, society and environment and it was used to compare the topics included in the CSR reports of the best Hungarian companies together with references from case studies of international companies in order to learn from which could be considered as the most outstanding reports in the country.
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| first_indexed | 2024-04-12T15:08:31Z |
| format | Article |
| id | doaj.art-597cf1e8b4964410984f139dc274c4ec |
| institution | Directory Open Access Journal |
| issn | 2340-5813 |
| language | English |
| last_indexed | 2024-04-12T15:08:31Z |
| publishDate | 2014-08-01 |
| publisher | Research Group on Marketing and Operative Research |
| record_format | Article |
| series | Responsibility and Sustainability |
| spelling | doaj.art-597cf1e8b4964410984f139dc274c4ec2022-12-22T03:27:51ZengResearch Group on Marketing and Operative ResearchResponsibility and Sustainability2340-58132014-08-0122A benchmarking approach to the situation and topics in CSR reports of Hungarian corporationsIstván Piskóti0Noémi Hajdú1University of MiskolcUniversity of Miskolc Nowadays Corporate Social Responsibility (CSR) is not only one of main keys of corporate success; it is rather its essential requirement or survival issue. CSR strategy has to be integrated and harmonized with the global corporate strategy to realise its advantages. On this basis a research was conducted on the evolution of the concept and definition as well as on the top 10 CSR trends for 2013. Benchmarking appeared as a consequent system to evaluate companies’ CSR contributions towards the economy, society and environment and it was used to compare the topics included in the CSR reports of the best Hungarian companies together with references from case studies of international companies in order to learn from which could be considered as the most outstanding reports in the country. https://responsibility-sustainability.org/index.php/R-S/article/view/31corporate managementintegrated strategybenchmarkingCSR topics |
| spellingShingle | István Piskóti Noémi Hajdú A benchmarking approach to the situation and topics in CSR reports of Hungarian corporations Responsibility and Sustainability corporate management integrated strategy benchmarking CSR topics |
| title | A benchmarking approach to the situation and topics in CSR reports of Hungarian corporations |
| title_full | A benchmarking approach to the situation and topics in CSR reports of Hungarian corporations |
| title_fullStr | A benchmarking approach to the situation and topics in CSR reports of Hungarian corporations |
| title_full_unstemmed | A benchmarking approach to the situation and topics in CSR reports of Hungarian corporations |
| title_short | A benchmarking approach to the situation and topics in CSR reports of Hungarian corporations |
| title_sort | benchmarking approach to the situation and topics in csr reports of hungarian corporations |
| topic | corporate management integrated strategy benchmarking CSR topics |
| url | https://responsibility-sustainability.org/index.php/R-S/article/view/31 |
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