Internationalisation of Polish and German Furniture Manufacturers – Comparison of Different Internationalisation Paths
The papers aims to analyse the key drivers for internationalisation in furniture industry by taking into consideration the cross-border activities of selected furniture manufacturers in Poland and Germany in comparison. The results show some similarities in internationalisation strategy design of se...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Miskolc
2017-08-01
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| Series: | Theory, Methodology, Practice |
| Subjects: | |
| Online Access: | https://doi.org/10.18096/TMP.2017.01.08 |