Making Action Easier: Behavioral Economics and Nudges for Extension Professionals
As Extension turns more to effecting behavior change beyond simply raising awareness or understanding concerns, how do we not only help clientele make a change, but make it easier? Behavioral economics principles can improve the way we present options to clients, increasing the likelihood of them c...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
The University of Florida George A. Smathers Libraries
2019-10-01
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Series: | EDIS |
Subjects: | |
Online Access: | https://journals.flvc.org/edis/article/view/116309 |