Technology Acceptance Model in an Environmental and Organizational Context (evidence from Kazakhstan)
The aim of this paper is to investigate the impact of the environmental and organizational moderators on farmers’ e-commerce adoption behaviour. Data were collected from 384 wheat farmers in Kazakhstan. Descriptive analysis and multiple group analysis findings revealed that environmental (i.e. gove...
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| Format: | Article |
| Language: | English |
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University of Miskolc
2021-07-01
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| Series: | Theory, Methodology, Practice |
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| Online Access: | https://ojs.uni-miskolc.hu/index.php/tmp/article/view/1776 |