Permission-Based Electronic Mail Factors from Recipient’s Perspective
The research explores permission-based electronic mail (e-mail) factors. Permission-based e-mail refers to recipients who had previously agreed to receive advertisements or messages sent via an e-mail from a company. These factors are conceptualized as recipients’ intention to open, read, click an...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2015-08-01
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| Series: | International Journal of Management Studies |
| Subjects: | |
| Online Access: | https://e-journal.uum.edu.my/index.php/ijms/article/view/10456 |