IMPLIKASI DIGITAL MARKETING UNTUK KEUNGGULAN BERSAING UMKM BIDANG KONVEKSI DI KOTA TASIKMALAYA DI ERA ENDEMI

ABSTRACT This research aims to gain knowledge about the implications of digital marketing for the competitive advantage of MSMEs in the convection sector in Tasikmalaya City in the endemic era. This research is qualitative research with a qualitative descriptive approach. The data collection techni...

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Bibliographic Details
Main Authors: Gian Riksa Wibawa, Hary Firmansyah, Titin Patimah, Luviany Kastury, Andra Kharuna Pratama, Sofie Aulia, Febi Ferbianti
Format: Article
Language:English
Published: Sekolah Tinggi Ilmu Ekonomi AMA 2023-12-01
Series:Among Makarti
Subjects:
Online Access:https://jurnal.stieama.ac.id/index.php/ama/article/view/542