Marketing Policy of the State Public Scientific Technological Library of the SB RAS in Relation to Library and Information Resources and Services
An important factor for not only development, but existence of the library, is its work to attract the audience, for which varieties of marketing technologies are used. However, the larger and more diverse the library audience becomes, the more difficult it is to monitor and regulate the completenes...
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| Format: | Article |
| Language: | Russian |
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Siberian Branch of the Russian Academy of Science, State Public Scientific Technological Library
2022-02-01
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| Series: | Библиосфера |
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| Online Access: | https://www.bibliosphere.ru/jour/article/view/1767 |