NILAI DAN TIPE KONSUMEN RUMAH TANGGA DAN KAITANNYA DENGAN PERILAKU PEMBELIAN PRODUK MAKANAN KEMASAN
Characteristics of consumers play an important role in determining the purchasing decision process, including the value and type of consumers. The purpose of this study was to analyze the effects of values and type of households on purchasing behavior of packaged foods in rural and urban areas of Bo...
Main Authors: | , , |
---|---|
Format: | Article |
Language: | Indonesian |
Published: |
Institut Pertanian Bogor
2014-01-01
|
Series: | Jurnal Ilmu Keluarga dan Konsumen |
Subjects: | |
Online Access: | https://jurnal.ipb.ac.id/index.php/jikk/article/view/9996 |