ASEAN branding: Exploring the language styles of tourism slogans

Creating the Association of Southeast Asian Nations (ASEAN), with its motto, one vision, one identity, and one community, holds an integral role in unifying Southeast Asian countries. With this, there is a need to achieve a united branding. Lerman, Morais, and Luna (2018) elaborate on the importanc...

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Bibliografske podrobnosti
Glavni avtor: Dania B. Munder
Format: Article
Jezik:English
Izdano: UNIB Press 2024-08-01
Serija:Journal of Applied Linguistics and Literature
Teme:
Online dostop:https://ejournal.unib.ac.id/joall/article/view/34802