EFFECTS OF SOCIAL MARKETING ON ATTITUDES AND BEHAVIOR RELATED TO ROAD TRAFFIC IN HANOI CITY

Dangerous and risky actions while traveling on traffic routes that threaten the health, spirit and life of vehicle drivers and others. However, to raise community awareness, make them care about traffic safety behavior takes time and influence attitudes to create behavior change in a sustainable way...

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Bibliographic Details
Main Authors: Ngo Thi Hong NHUNG, Do Huu HAI, Vu Tri DUNG, Le Ngoc THONG, Pham Quang TRUNG, Nguyen Hung CUONG
Format: Article
Language:English
Published: Silesian University of Technology 2023-03-01
Series:Transport Problems
Subjects:
Online Access:http://transportproblems.polsl.pl/pl/Archiwum/2023/zeszyt1/2023t18z1_16.pdf