EFFECTS OF SOCIAL MARKETING ON ATTITUDES AND BEHAVIOR RELATED TO ROAD TRAFFIC IN HANOI CITY
Dangerous and risky actions while traveling on traffic routes that threaten the health, spirit and life of vehicle drivers and others. However, to raise community awareness, make them care about traffic safety behavior takes time and influence attitudes to create behavior change in a sustainable way...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Silesian University of Technology
2023-03-01
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| Series: | Transport Problems |
| Subjects: | |
| Online Access: | http://transportproblems.polsl.pl/pl/Archiwum/2023/zeszyt1/2023t18z1_16.pdf |
| _version_ | 1797823558496288768 |
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| author | Ngo Thi Hong NHUNG Do Huu HAI Vu Tri DUNG Le Ngoc THONG Pham Quang TRUNG Nguyen Hung CUONG |
| author_facet | Ngo Thi Hong NHUNG Do Huu HAI Vu Tri DUNG Le Ngoc THONG Pham Quang TRUNG Nguyen Hung CUONG |
| author_sort | Ngo Thi Hong NHUNG |
| collection | DOAJ |
| description | Dangerous and risky actions while traveling on traffic routes that threaten the health, spirit and life of vehicle drivers and others. However, to raise community awareness, make them care about traffic safety behavior takes time and influence attitudes to create behavior change in a sustainable way. Research based on Ajzen’s theory of planned behavior [1, 2] and the theory of social marketing was conducted to identify the factors influencing the road traffic attitudes and behaviors of people in Hanoi and the degrees of their influence. The results show that road traffic attitudes are affected, in descending order, by partnership, resources, distribution, promotion, price, product, and public. The road traffic behavior of people is determined, in descending order, by age, moderator variables (the law and the validity of the law and weather), attitude, and education level. Based on the results, several recommendations to government officials and policymakers have been made. |
| first_indexed | 2024-03-13T10:25:42Z |
| format | Article |
| id | doaj.art-59e3e1da40fc4618b9b669b06e029fd3 |
| institution | Directory Open Access Journal |
| issn | 1896-0596 2300-861X |
| language | English |
| last_indexed | 2024-03-13T10:25:42Z |
| publishDate | 2023-03-01 |
| publisher | Silesian University of Technology |
| record_format | Article |
| series | Transport Problems |
| spelling | doaj.art-59e3e1da40fc4618b9b669b06e029fd32023-05-19T12:53:06ZengSilesian University of TechnologyTransport Problems1896-05962300-861X2023-03-0118119320210.20858/tp.2023.18.1.16EFFECTS OF SOCIAL MARKETING ON ATTITUDES AND BEHAVIOR RELATED TO ROAD TRAFFIC IN HANOI CITYNgo Thi Hong NHUNG0https://orcid.org/0000-0003-4983-3479Do Huu HAI1https://orcid.org/0000-0001-5811-7154Vu Tri DUNG2https://orcid.org/0000-0003-0348-8315Le Ngoc THONG3https://orcid.org/0000-0001-5209-2654Pham Quang TRUNG4https://orcid.org/0000-0003-1802-5997Nguyen Hung CUONG5https://orcid.org/0000-0002-0597-7510Vietnam Women’s AcademyHo Chi Minh City University of Food IndustryNational Economics UniversityNational Economics UniversityNational Academy of Education ManagementVietnam Women’s AcademyDangerous and risky actions while traveling on traffic routes that threaten the health, spirit and life of vehicle drivers and others. However, to raise community awareness, make them care about traffic safety behavior takes time and influence attitudes to create behavior change in a sustainable way. Research based on Ajzen’s theory of planned behavior [1, 2] and the theory of social marketing was conducted to identify the factors influencing the road traffic attitudes and behaviors of people in Hanoi and the degrees of their influence. The results show that road traffic attitudes are affected, in descending order, by partnership, resources, distribution, promotion, price, product, and public. The road traffic behavior of people is determined, in descending order, by age, moderator variables (the law and the validity of the law and weather), attitude, and education level. Based on the results, several recommendations to government officials and policymakers have been made.http://transportproblems.polsl.pl/pl/Archiwum/2023/zeszyt1/2023t18z1_16.pdfsocial marketingattitudebehaviorroad traffic |
| spellingShingle | Ngo Thi Hong NHUNG Do Huu HAI Vu Tri DUNG Le Ngoc THONG Pham Quang TRUNG Nguyen Hung CUONG EFFECTS OF SOCIAL MARKETING ON ATTITUDES AND BEHAVIOR RELATED TO ROAD TRAFFIC IN HANOI CITY Transport Problems social marketing attitude behavior road traffic |
| title | EFFECTS OF SOCIAL MARKETING ON ATTITUDES AND BEHAVIOR RELATED TO ROAD TRAFFIC IN HANOI CITY |
| title_full | EFFECTS OF SOCIAL MARKETING ON ATTITUDES AND BEHAVIOR RELATED TO ROAD TRAFFIC IN HANOI CITY |
| title_fullStr | EFFECTS OF SOCIAL MARKETING ON ATTITUDES AND BEHAVIOR RELATED TO ROAD TRAFFIC IN HANOI CITY |
| title_full_unstemmed | EFFECTS OF SOCIAL MARKETING ON ATTITUDES AND BEHAVIOR RELATED TO ROAD TRAFFIC IN HANOI CITY |
| title_short | EFFECTS OF SOCIAL MARKETING ON ATTITUDES AND BEHAVIOR RELATED TO ROAD TRAFFIC IN HANOI CITY |
| title_sort | effects of social marketing on attitudes and behavior related to road traffic in hanoi city |
| topic | social marketing attitude behavior road traffic |
| url | http://transportproblems.polsl.pl/pl/Archiwum/2023/zeszyt1/2023t18z1_16.pdf |
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