The Effect of Club Social Responsibility on Customer Citizenship Behavior with the Mediating Role of Brand Equity
Purpose: The purpose of this research was to investigate the role of the social responsibility of clubs on customer citizenship behavior through the mediation of brand value.Method: The method of this research is a descriptive survey and the statistical population of this research is all the custome...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Mohaghegh Ardabili
2024-06-01
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| Series: | Research in Sport Management and Marketing |
| Subjects: | |
| Online Access: | https://rsmm.uma.ac.ir/article_2500_86a3ba81782285ab8051e0b6fb5264d3.pdf |