Exploring differences in communication behaviors between organic and conventional farmers

This exploratory qualitative study sought to gain initial insights into how farmers involved in dif­ferent production practices communicate with consumers. A thematic analysis of in-depth inter­views conducted with eight organic and 12 con­ventional farmers in Ohio indicated that organic farmers are...

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Bibliographic Details
Main Authors: Fallys Masambuka-Kanchewa, Joy Rumble, Emily Buck
Format: Article
Language:English
Published: Lyson Center for Civic Agriculture and Food Systems 2021-07-01
Series:Journal of Agriculture, Food Systems, and Community Development
Subjects:
Online Access:https://www.foodsystemsjournal.org/index.php/fsj/article/view/986